Dec 102012
 

So this past weekend, I had a book signing at Bank Square Books in Mystic, and it was an … interesting experience for me. Unlike all my previous book signings, there was no talk or presentation involved—I was invited to just sit at a table in the store and sign books for anyone who wanted to buy one.

Although I’m familiar with the concept, I’ve never actually done anything like this before, so as with pretty much everything in my life, I’m a bit apprehensive going in. But hey, I’m all about trying to push myself outside of my comfort zone, and putting myself on display like this to help sell this book is well outside how I would prefer to spend my Saturday afternoon.

So after racing 60 miles in 40 minutes—my son has a play in New Haven that goes a bit longer than expected—I arrive at the store about three minutes before my scheduled start time. The store is in the heart of downtown Mystic, and as it’s a pleasant day only a two-and-a-half weeks before Xmas, the sidewalks are bustling with shoppers.

The store is in ideal spot for foot traffic, so there are plenty of people browsing the shelves when I walk through the front door. I meet one of the owners, who has already set up a table with a stack of my books. “Here you go,” she smiles, motioning for me to have a seat. “Feel free to engage with the customers,” she adds before she goes back to helping patrons.

Of course, with my shyness issues, telling me to just chat up random strangers is akin to tossing Stephen Hawking into the deep end of the pool and suggesting he go swim a few laps. I am in no way a salesman—let’s just say when I hear “A-B-C” I think of the Jackson 5, not Glengarry Glenn Ross. [NSFW language; it is David Mamet, after all.]

So here I am sitting in the middle of a busy store, all alone at a table with nothing to hide behind other than a small pile of my books. To say that I feel just a bit *awkward* is a monstrous understatement.

I take few deep breaths. “Okay, LET’S SCHMOOZE THIS MUTHAFRACKIN’ BOOKSTORE UP!” is what I probably should’ve thought, but in my head, it’s more like, “Okay … so I guess we’re really going to do this. Yay?”

I smile, nod and say hi to anyone that comes past my table, trying desperately to not look too desperate and pathetic. For some reason, I can’t picture James Patterson doing this—I only pick him because I’m staring at a stack of his Merry Christmas Alex Cross. Apparently, a few dozen bestsellers  is the key to not having to sit in the middle of the bookstore by yourself. Noted.

I take out my phone and start typing the notes that will be this blog post so I don’t look like a complete tool sitting there. I have come to realize that my cell phone is a useful resource when I’m alone in a public place and trying to hide from the crowd. It makes me look like I might possibly have friends, which helps me feel not so self conscious.

Yes, I have issues.

Anyway, I soon realize that it seem as though many of the customers feel just as uncomfortable as I do. I can see many people are just like me in the sense that they’re not eager to engage a real person who is sitting in a store trying to sell something they probably don’t want. They don’t come close, or give me a wide berth if they have to go past. No problem—I understand it all too well!

Some customers do say “hi” and politely give the book a cursory glance. Others avoid eye contact like I am a grisly car wreck.

I decide that I must be too intimidating, which if you know me is certainly a problem that I struggle with . . . .

*Sigh*

I glance at the clock. What feels like six hours evidently has only been 13 minutes. Only an hour and 47 minutes left!

*Sigh* again.

One guy accidentally makes eye contact with me and instantly gets a panicked look. He turns away quickly like he walked in on his parents having sex.

I can see the front door and I just want to run for it. Ugh.

I smile at the employees as they pass by, but of course they are too busy working to stop and chat. Regardless, I suddenly feel like bookstore plutonium, throwing off a radioactive field into which no one will venture. “Danger: Engage at Your Own Risk!”

More like, “Caution: That Loud Hissing Noise is The Sound of a Fragile Ego Deflating!”

I have this sudden affinity for lepers. I also am now thinking of my visits to Comicon in New York City and walking past all those booths of comic book artists. And how people look at them is now how people are now rightfully looking at me.

In a word—

NERD!!!!!

Finally, mercifully, after 37 minutes of trying to be friendly but also working hard to not come across as a creeper, a woman comes up to the table and picks up the book. “I just want look at the back of this—did you write it?”

“Yeah,” I try to say casually, going into a very brief 15-second overview of the book. “I tried to have fun with it,” I say, adding, that it might make “a perfect stocking stuffer.”

“Great!” she says. “I’ll come back when I don’t have a tagalong.” She gathers up her young son who is over an aisle and leaves. I don’t even care that she doesn’t buy a book—I’m just happy to have had a conversation.

A few seconds later, her son is cavorting in the store and almost bumps into my table. “Look out,” I hear the mother say in her best sugary ‘mom voice.’ “That’s an author. He wrote a book!” I almost expect her to add, “And what sound does the author make? ‘Loooooser!!!’

Before I can think of making other sounds, an older guy comes up to me and starts talking about the store. After a few seconds, I realize that he thinks I work here. I tell him that I don’t. He leaves.

But less than five minutes later another gentleman comes up to me—I’m on fire! “Did you write this?” he asks. I tell him that I did and we chat for a moment or two. He nods to his wife shopping near by, saying, “Connecticut jerks!” She seems momentarily interested, except like all the others, they move on.

*Sigh* yet again.

I hope my phone’s charge lasts. I’m at 58 percent with more than an hour to go.

Before I can burn too much more battery, yet another guy comes over to chat about the book. He picks it up and seems very interested in it. While we’re talking, the guy who had mentioned the book to his wife comes back and takes one off of the stack. He brings it to the counter—sold!!!

The guy I’m chatting with walks off but I catch the attention of the wife of the guy who just bought a book. “I can sign that” I say, trying to be helpful. He brings it over and I do. Sweet!

Less than seven minutes later, a woman walks right up to my table and says she’s buying one for her husband, who is a teacher. “The title is great!” she tells me. “Would you sign it, please?” Sign it?! Heck lady, I’ll cut my finger and scratch my John Hancock in blood, if you want!

I sign her book (in ink), and I’m finally not feeling so much like a retail pariah. The way I see it is that I have now sold two more books by being in the store than I would’ve if it was just sitting on a shelf. That’s a good day by me.

So I’m feeling better when a white-haired sea salt blusters in through the front door and goes to the counter. I hear the employee say, “The author is right over there,” and he turns. His eyes light up, he waves to me and comes straight over.

He enthusiastically shakes my hand and introduces himself as a fellow author. “I know what you’re going through there,” he tells me. “I’ve done this plenty of times.” He is charming and funny, and we talk for a few minutes. Finally, he takes a book and asks me to sign it. I happily oblige.

He takes another, and asks me to make it out to someone for a gift. Nice! I do.

He then takes a third book, and has me sign that, too! Okay, this guy is my new hero, I think. Awesome sauce!

This is then multiplied times a bajillion as has me sign a fourth, fifth and sixth book!

I am almost giddy at this point, and so is my new BFF. He gives his books to the clerk to have her wrap them, and then runs around store enthusiastically bringing me copies of his books. Turns out he’s Steve Jones, a UConn at Avery Point professor, and a former Coast Guardsman and lighthouse keeper who has written extensively about the sea. Oh, and wonderful human being, by the way.

While my shining patron is at the counter paying for his books, another woman comes by says she read about the book in Connecticut Magazine and wants a signed copy. The pile on the table is now down to two books; my ego is back up to its normal bloated state.

My new BFF Steve comes back with a refrigerator magnet. “Here, it’s already paid for,” he says, handing it to me. He explains that the boats depicted on the magnet are his. “We built the small one,” he says proudly. “They’re docked around the corner.” I thank him profusely for his visit and everything.

He shakes my hand again, and leaves with his large bag full of my books. I want to run out after him and carry the bag all the way to his house, but I refrain. There are a few more books to sign, and these things don’t sell themselves.

Or do they?

 

Nov 252012
 

[Quick programming note: I will be at the UConn Coop in Storrs this Tuesday, Nov. 27, at 4 pm talking about Connecticut Jerks and signing books—please come out and say hi if you’re in the neighborhood, or even if you’re not!]

So we’ve floored the accelerator and driven like Thelma and Louise off the cliff into the yawning chasm that is the Crazed Retail Frenzy Formerly Known As Xmas, leaving Thanksgiving and anything remotely resembling personal fiscal restraint in the rearview mirror. The doors have been busted on down and now it’s time to BUY BUY BUY anything and everything that’s on sale—even if you can’t afford it (that’s what credit is for, dammit!)—so you can have your own cushy wet spot in the annual orgy of commercial excess. Remember, your friends and family and children and co-workers and neighbors and sewing circle and postman and guy who cleans your bidet *won’t love you ever again* unless you lavish them with overpriced baubles and trinkets, so open your wallet and join the fray! Love = money, dammit!

Hey, why the hell are you even wasting time reading this?! Get the frack out there and SHOP SHOP SHOP—your god, your country and your universe demands it!!

Really, when you think of it, the pagans have gotten their revenge as it seems we’ve drifted farther from a holiday of alleged Christian purity and closer to the godless drunken indulgence that was Saturnalia, which the early fans of Jeebus tried to eradicate by replacing it with their holiday. Go pagans!

Well anyway, as my friend Joopiter likes to remind me, “Insanity is doing the same thing over and over again and expecting different results.” And despite all the hype, it’s become abundantly clear as the years wear on that the religious observances have become secondary at this time of year and the true importance of this season is how much we can spend. It’s the American Way, after all, and one thing (despite all the other issues) I am is a proud American. U-S-A! U-S-A! U-S-A!

So it’s time for Shopocalypse, and far be it from me to stand in the way of the inevitable. As a matter of fact, I would suggest that even though it may seem that the holiday retail market is currently at its saturation point, there are more commercial opportunities than are currently being leveraged, as they like to say in those business-related meetings at work I’m never asked to attend.

Thus, in *true* holiday spirit, here are

Previously Untapped Holiday Marketing Opportunities

Santa Claus, Presented by WalMart – This seems to be a natural pairing as I’m under the impression that Santa also doesn’t really care to pay his workers top dollar for their services, preferring to offer lesser financial incentives like room and board. I mean, when was the last time you saw an elf rolling around in a tricked-out Escalade, dining on sushi at Masa or playing the roulette tables in Monaco? Ditto WalMart greeters.

Santa Claus’s Craftsman Tools Workshop – A natural fit, right? Although I always wonder how every time you see elves in the workshop, they’re always building wooden trains and generic dolls, yet on Christmas morning, kids open up Xboxes and Barbies. Magic of Santa, I suppose.

Santa’s Sprint Cup Sleigh – This one doesn’t take much to imagine: Santa’s shiny red sleigh plastered NASCAR-style with dozens of sponsor stickers, from GoDaddy.com and Budweiser to Napa Auto Parts and of course, STP, which in this case would stand for Santa’s Traveling Product-Placement.

The UPS Reindeer – When it absolutely, positively has to be there overnight. What can brown animals do for you?

Rudolph the Target-Nosed Reindeer“Then one foggy Christmas Eve, Santa came to say, ‘Rudolph with your bulls-eye logo so bright, can you guide my sleigh tonight?'” Then how the marketeers loved him!

Yukon Jack Cornelius – A little liquid refreshment to warm the insides of you and your Bumble when you’re out prospecting for gold in the frozen north.

“Toymakers: Here Comes Hermey Boo Boo” on Discovery Channel – A way to maybe earn a little extra income with this reality-show look at life inside the workshop, including how making toys for Mr. Kringle can sometimes be like pulling teeth.

The Viagra North Pole – Uh … do I have to explain this one to you all? Okay, fine. Sometimes when a man is attracted to another person, he wants to hug them in a very special way, but that isn’t always possible because his north pole is pointing south and groinal warming is preventing it from freezing stiff, so he needs some *help* …

Cialiscanes – You know, some medicated treats for adults to suck on under the mistletoe. Oh, speaking of which …

The Herpeset Mistletoe – Because if you’re going to swap holiday spit, do it responsibly.

Frosty the Coors Snowman – Forged from the frosty goodness of the Rockies, when the snowman in the tophat turns blue, you know your beer is ready to drink!

The Flameless Candle Menorah – Oh, I haven’t forgotten about my Hebrew friends at this time of year, and neither has the retail universe as it has steadily tries to pump up Hanukkah despite it not being as important to the Jewish faith as Christmas is to Christianity. Then again, I suppose you could argue that Easter is really the defining holiday of the Christian faith and that hasn’t stopped Christmas from taking all the glory, so really Hanukkah upstaging Yom Kippur and Rosh Hashanah shouldn’t be all that out of line. Anyway, nothing saves lamp oil like batteries, amiright?

Exxon-Mobil Dreidels – How much difference is there really between an oil drill bit and a dreidel? They both turn, and when each stops, there is a prize to be had. Of course, dreidels generally don’t explode and destroy whole ecosystems when they do, but hey, never say never.

The Planned Parenthood Manger – Appropriate since women in out-of-wedlock pregnancies would have fewer choices for help if certain Christians had any say in the matter. (I think you know of whom I’m talking.)

iWiseMen – Why bring a kid gold, frankincense and myrrh when what any self-respecting future messiah needs is an iPad, an iPad mini or an iPhones to help him plan his ascension to glory. Saving your people? Yeah, there’s an app for that.

The Blessed Virgin Atlantic Mary – Travel woes got you down? Let divine intervention guide you to your destination this holiday season. With direct flights to most pilgrimage sites, plus much better than riding on the back of a donkey.

The LucasFilm/Disney Star (Wars) of Bethlehem – Aside from the obvious Star Wars Holiday Special tie-in and Star Wars Lego manger building sets, think of all the other opportunities with this one: Mary and Joseph riding a bantha arrive in Bethlehem, try to find a room in the Mos Eisley cantina (while the band plays in the background), and then huddle with some cuddly ewoks in the manger while giving birth. Oh, and don’t forget Jar Jar—”Mistah Joseph, mesa knowsa nothin’ about having nosa babeeee!”

And of course, then there’s the entire mind-boggling array of possible Disney marketing opportunities (worth a post of its own). I’ll just leave you with the image of Jiminy Cricket sitting on a hay bale in a manger, crooning to the Bethlehem sky, “When you wish upon a star …” 

Ahh … that holiday magic!